full screen background image

click me
FTWRDSGN is a young, fresh and innovative footwear design agency, located in London, Amsterdam & New York. Our team has designed/developed footwear for brands like New Balance, DC Shoes, Jaco & many others. We strive to provide the complete full spectrum of design creativity combined with the knowledge and network capable of creating any type of footwear.
Lastest Work
click me
Our Team
  • Daniel Bailey (MrBailey)
    Daniel Bailey (MrBailey)
    Mr Bailey is a concept and footwear designer/developer, having worked with clientele from around the globe.
  • Omar Bailey
    Omar Bailey
    Designer & Sourcing Agent
    Omar Stanley Bailey is a Design Entrepreneur who works with corporations, small businesses, and individuals by listening to their needs and ideas and creating design solutions.
  • Luke Deering
    Luke Deering
    Branding Agent
    Luke brings a strong background in both the startup and the corporate culture having spent time with industry giant, Estée Lauder and creating the mentoring platform known as, Vineup.com.
  • Stefanos Karakasis
    Stefanos Karakasis
    Online Marketing & Branding
  • Andrew Zheng
    Andrew Zheng
  • Tommy Sacks
    Tommy Sacks
    Trend Anyalist/Lead Innovation
click me
  • Research

    Understanding your target audience and market is an integral part of the design process. We will build a ubiquitous rundown of innovative media that showcases the direction of the product (pictures, videos, etc…) as well as researching the market for similar products or even direct competitors.

  • Trend Analysis

    Staying up to date and fresh on the latest trends is essential, as it can help your product reach and be accepted by your target consumer. Being in the fashion industry, we constantly stay up to date with the latest styles, while also looking forward to what will be hott for next season.

  • Design

    From initial sketching to renderings, we start the process by creating a series of concepts. Experimenting with different forms, shapes and really brainstorming different ideas, while keeping the client informed throughout the process. This helps the client direct the product before more finalised versions of the design are created.

  • Pre-Development

    In this stage we create all the packets of information the factory needs to develop the designs for sampling (Measurement, material, branding, etc…). These include; Upper Design – Tech Package Midsole Design – Tech Package

  • Development

    Here we create a tangible sample from our tech packs and turn the design into reality. This part of the process is just as key as the initial design as the correct silhouette, width, materials and general feel of the shoe have to be developed. We pride ourselves in being able to develop our design to the highest possible standards.

  • Commercialization

    During this faze we ready the shoe to enter the market, putting it through a variety of tests to make sure it’s of the highest quality and ready to be sold.